Brand Activations

What’s the deal

- 24 sqm
- up to 14 people with meeting set up and 28 with panel set up
- Mara foldable meeting tables for easy set up changes
- 65" Samsung TV
- 70 sqm
- up to 60 people sitting / standing
- different set ups including outdoor seatings and loungers
- 28 sqm
- up to 20 people sitting
- different set ups including 100 × 180 cm workshot tables
- tailored catering offerings
- local facilitators and artists
- photo coverage
- selected partners for activities in Venice and across the Lagoon
- Product launches
- Press events
- Pop up showrooms
- Experiential lounges
- Brand presence in town during Venice Biennale, Cinema Festival and key events

Start planning your activation in Venice

Format ideas from previous activations

Versatile's spaces can host drawing sessions, collage and hands-on sessions in the Workshop room or terrace, led by resident and visiting artists, as a way to turn a product launch or press event into something guests actually make with their hands.

Artist Workshops

Relax Zone

Tucked between Rialto and Castello, the terrace, meeting room and salone give guests somewhere to actually rest between events — a rarity during Venice’s busiest Openings. A way to decompress and recharge during a tightly programmed visit.

Culinary Happenings

Versatile's kitchen has powered tastings, aperitivo hours, and chef collaborations tied to our own events — a ready component for brands who want a shared table moment inside a launch or activation, without bringing in outside catering logistics.

Dedicated Meetings

Our private meeting rooms, already in daily use by Versatile's members, double as closed-door spaces for agencies running briefings, media one-on-ones, or VIP sit-downs alongside a larger activation. Fully equipped, discreet, and a five-minute walk from Rialto, no scouting a second location required.

Focused Conversations

The same spaces that hosts our community talks and browsing sessions convert easily into a panel or cozy chat setup for brand storytelling — sized for an intimate audience rather than a crowd.

Movement

Our 70 sqm terrace has hosted yoga, movement classes and performances as part of our community calendar, and the same footprint works for a brand-led class, a launch-day activation with a physical component, or simply giving guests a reason to move between the standing-around parts of an event.